A charity called GiveDirectly is trying to help poor people in Kenya in an unconventional way: by sending them money and then letting them do as they wish with it. GiveDirectly believes in empowering people—rather than giving recipients what charities think they need, let the people decide since they know what they need the most. GiveDirectly uses electronic cash transfer technology, which allows them to give 93% of the donations to the families, while the other 7% is used for enrollment, follow-up, and transfer costs.
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